Spread the Word, Get a Free Pass to Pivot Conference
by Alison Murdock in Conferences, Social Media at 6:30 am PT August 30th, 2010
The Deets:
Folks can earn a free pass or heavily discounted tickets to Pivot Conference simply by spreading the word about the conference and distributing a unique discount code (which will be personalized and sent to you). Each time someone uses your personalized discount code – you get 25% off a conference pass for Pivot Conference.
Just requesting a code gets you…[+] Read More
Wonder How to Create a Global Brand Sensation?
by Alison Murdock in Music, Pop culture, branding at 9:00 am PT August 31st, 2010
Pop music provides one of the best examples of a type of brand that generates passionate and relentless engagement and discovery by its consumers. As a case study for “going global,” look no further than pop stars who are “made” today. Managers and record companies have always been expert at launching, building, scaling, leveraging and licensing hot bands. And now, the…[+] Read More
The Bored at Work Network (BWN): Tap into office drones to fulfill all your viral dreams. Or just hang with Mormons.
by Christina Buquid in Engagement, Productivity, Social Media at 4:12 am PT August 28th, 2010
Let’s not kid ourselves. Present-day offices are not the epitome of worker productivity. There’s the boss who constantly primes her LinkedIn profile or the disgruntled coworker who craigslists new jobs to no end. But according to Jonah Peretti, this unavoidable corporate distraction could in fact be the niche for viral marketers to capitalize.
The Bored at Work Network apparently trumps the…[+] Read More
It’s Confirmed. Marketers Plan to Spend More on Social Media Programs Next Year
by Alison Murdock in Social Media, research at 10:15 am PT August 24th, 2010
Today, we released the results of our survey of 137 brand marketers and ad agency professionals which points to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed, about two-thirds (63%) have already implemented social media marketing programs, and 87% plan to increase that investment in the next 12 months. Of the 37%…[+] Read More
Millennials Inspire the Fashion-Forward
by Alison Murdock in Conferences, Engagement, Fashion, Pop culture at 1:01 am PT August 22nd, 2010
Part of the constant debate that percolates at our Pivot team and edit meetings is whether the “always-on,” Gen-Y or millennial generation is really THAT different from others. And if so, why. People are people, but every so often, something comes along that forces a real shift in how business gets done in established markets. This decade, this century and…[+] Read More
Location-Based Services + Mobile = ROI for Advertisers?
by Alison Murdock in Lifestyle, Social Media, Start-Ups, branding at 4:06 am PT August 17th, 2010
Marketers are indeed looking to spend time and resources on mobile. Some are now, but more will be jumping on board in the next 12 months – at least the 130 or so brand marketers and agencies that our team surveyed said so. We can send you the full report next week, but in the meantime, respondents said of the…[+] Read More
Friends are priceless but Facebook Fans apparently rack up a $136.38 net value
by Christina Buquid in Advertising at 12:59 am PT August 14th, 2010
In June, Syncapse attempted to put a price tag on the average Facebook Fan. Asking about 4,000 fans from the top 20 Facebook brands about their purchasing behavior they determined that the “value” of each fan is an average $136.28 per year. Companies surveyed included Nokia, Blackberry, Victoria’s Secret, Adidas, Nike, Starbucks and McDonald’s.
Syncapse studied…[+] Read More
