A LOOK BACK: The 2012 Agenda
The Pivot Conference is not a conference about social media. Nor is it a conference about advertising or marketing technologies. Based on extensive research by Pivot Editorial Director Brian Solis, the conference will explore the growing primacy of the Social Construct. More than the sum of its varied Social components, the Social Construct is an overarching framework that is changing how we live, work and absorb information. It represents a sea change in methodology and perspective that must be applied to all areas of communication existing media, applications, networks, platforms in order to achieve and ensure future brand success.
Breakout Lunch Workshops
From "Likes" to Social Influence: How To Drive Action
The rise of socially influential online content and individuals is transforming brand marketing.
Social Advocacy in a Converged Media World
As the social landscape evolves, social advocacy is a critical part of every marketing strategy. Brands must focus on how to harness the power of their consumer advocates to spread word of mouth (WOM) on their behalf.
Competitive Advantage Through APIs in the Post-Website Era
Ubiquitous connectivity and always-on content have triggered a fundamental shift in business channels today.
The bottom line on social
Managing your social strategies to understand and optimize business impact and organizing your company to effectively capitalize on it.
Dynamic Brand Marketing vs. The Dynamic Customer
Dy-nam-ic: marked by usually continuous and productive activity or change. With access to today's target customer via an average of 7 different channels, how should brand marketers think about their strategies for reaching their dynamic customers, at the right time, via the right channels?
Breakout Lunch Workshops
Solving Your Engagement Crisis
Your customers and employees are not engaged -- you’re losing out on the full potential of your business. Samsung, Deloitte, EMC, Barnes & Noble, and more, rely on Badgeville to increase key business objectives leveraging gamification.
Drive More Revenue from Your Social Strategy
Hear the findings of a recent consumer study that unveils the gap between how consumers want to engage with brands and how companies are using social. Then, learn from a panel of marketing executives how to build authentic customer engagement as an integral part of your social strategy.
Social that Adds Up: Performance and Measurement
Now that we are all working to create value for our consumers across social networks, how do we know if we’re capturing that value and winning moments that matter?
Crowd Sourced Celebrity
Conversation and performance with Daria Musk.[+] More Info