As we focus this month on Brand Communities, it is important to recognize that this is far from a new idea. For more than four decades, marketers have used sophisticated techniques to segment their consumer universes into psychographic sets, the Read More...

image via Bombfell.com Post written by Mike Edelhart, CEO of The Pivot Conference and Social Week. When the Social tsunami first hit the stylish shores of fashion, the initial sense was that the prime impact would be on promotion and personality. Read More...

Humans find it so easy, so natural to imagine the verities we know will always remain in place. History, though, has shown us this isn’t true. What we see as verities-- the fundamentals for how the world works-- Read More...

image via Atkins Guest interview with Scott Parker, Chief Marketing Officer, Atkins Nutritionals Since joining Atkins in 2011, Scott Parker has been instrumental in reinvigorating the brand, helping to frame brand image and build community around a healthy lifestyle. We Read More...

image via MisoSoupDesign Guest post written by Mike Edelhart, President, The Tomorrow Project & Pivot Conference. It is hard to imagine an area of human experience more innately Social than food. We choose food collectively, eat it collectively, and then talk Read More...

2012 in Social. Some year, eh? As we stagger-- exhausted, tinged with elation and spiced by a frisson of fear—out of a remarkable year, it is natural to wonder what might 2013 portend? This year couldn’t possibly be as crazy Read More...

With the (quite exciting) end of Pivot and the initiation of Social Week events here in NY last night, I only caught fitful glimpses of the Presidential debate. But, because of a fascinating new tool created by one of our Read More...

NEW YORK, NY – Pivot, the only conference focused on how leaders from big brands and agencies can succeed in a market transformed by Social Consumers, will deliver an incomparable two-day eruption of information and tangible strategies to make Read More...