Brian Solis, Pivot Conference Producer, Editorial Director and Host
Author of the acclaimed new book on social media and business, The End of Business as Usual, Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture.
At Altimeter, Brian works with businesses on new media strategies and frameworks to build bridges between companies and customers, employees, and other important stakeholders. Additionally, he specializes in change management to help businesses (and the leadership team) introduce new media resources, systems and processes, and management layers to effectively embrace and excel around the connected customer. As a result, CRM Magazine named Brian as an influential leader of 2010.
Prior to joining Altimeter, Solis was principal of FutureWorks, founding a creative agency and business consultancy for new media in 1999. Through FW, Solis led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. Additionally, Brian specializes in change management and organizational transformation to help businesses (and the leadership team) introduce new media resources, systems and processes, and management layers to effectively embrace and excel around the social consumer.
His blog, BrianSolis.com is among the world’s leading business and marketing online resources, ranking among the top 1% of all blogs tracked by Technorati. He is also ranked as one of the leading voices in the AdAge Power 150 index of worldwide marketing bloggers. He has also contributed to FastCompany, BusinessWeek, AdAge, Harvard Business Review, and Mashable.
As a sought-after speaker, Solis actively shares his vision and experiences through keynotes and presentations at conferences and events worldwide to help organizations understand and embrace the dynamics defining the rise of social consumerism, social business, and its impact on markets, behavior and culture.
The Rise of Social Business
Brian Solis has been actively writing about new marketing and business since the mid 90s to document how the Web was redefining the communications industry — he coined PR 2.0 along the way before focusing his efforts on the greater impacts on the future of media, commerce, and culture. He was also among the original thought leaders working to organize and define the “Social Media” movement to establish a definitive media category.
His new book, The End of Business As Usual, explores each layer of the complex consumer revolution that is changing the future of business, media, and culture. It is written for champions and executives alike in business, marketing, branding, interactive, service, and communications with a mission to help all aspects of business to the table.
Prior to The End of Business as Usual, Solis partnered with co-author Deirdre Breakenridge on Putting the Public Back in Public Relations, which became a best seller in the communications industry.
In 2007, Solis worked with Geoff Livingston, on Now is Gone, an early, award-winning book that helps businesses learn where to start in Social Media and why.
Solis has also contributed many forewords including Social Media ROI by Olivier Blachard, The Hidden Power of Your Customers by Becky Carroll, PR 2.0 by Deirdre Breakenridge and MySpace Marketing by Sean Percival, Twittfaced by Jacob Morgan, among others.