Once there was just “Social”, which, by its nature, implied “marketing” But now, as Social has grown more established and complex, it’s branching out into a variety of growth areas including, Social Marketing, Social Business, Social Enterprise and Social Brand. How are these facets of social media unfolding and where are each focused in their growth? To find out, we partnered with Netbase to take at look at Social conversations during 2012. Which approach is taking the lead? What we found was a split electorate. Different camps appear to use different phrases and none yet clearly dominates. Perhaps that’s why Salesforce recently decided it didn’t need to trademark Social Enterprise, after all.