Companies today know that establishing a Facebook and Twitter presence is the essential first step to connect with customers. But they probably don’t know that 81.1% people still turn to a company’s website for information, compared to a meager 19.9% that turn to Social networks. Yes, Social is as important as ever, but it’s the seamless integration between owned and organic properties that will set brands apart.

Our friends at Get Satisfaction have just published an infographic on the power of branded communities and why standalone Facebook and Twitter accounts just won’t cut it.

How do you create a strong community on your company’s website? Do you think it’s more important to have a strong Social Media presence or a branded community?

Answer in the comments below or tweet your insight to @pivotcon.